Leveraging

This is a concept applied by most entrepreneurs when they can achieve more with a limited effort.

However, leverage means different things to different people. Robert Kyosaki calls one as using other people money or OPM or financial leverage or gearing.  In multilevel marketing, network is leveraging on contacts and relationship.

Strategic alliances is a typical example of the application of leveraging in business.

In one perspective leverage can mean replicating your product such as CDs for Bill Gates product. . Siti Norhaliza would not be rich if she could not put her songs in the form of CDs,

In franchising Kroch became rich by selling Mc Danald's system and not only burgers. Through framching, franchisor can expand by providing business opportunity to many.

When a company become established, the owners could have the company listed in the stock exchange to create added value to the shareholders.

All the above are examples of leveraging in business.

What is important is to understand the existence of multipliers within the business